The Online Portfolio of Mike Flynn

Charlotte’s Web eComm


Through the latter half of 2021, I worked with Brent Erb and the team at Charlotte’s Web to update their eCommerce catalogue workflow.  Since label graphics were in the process of updating, they needed to update their eCommerce catalogue without additional photoshoots or renders.  I produced working photoshop documents where the graphics label could be updated on the fly with new labels via photoshop’s (now depracating) 3D features.

The only products that used CG renders for the basis of the images were the pet chew pouches and PDQ displays.  All other skus were updated from photography in photoshop without the need for reshoots or renders.

In total about 2 dozen photoshop documents produced several hundred images for the Charlotte’s Web eCommerce catalogue.