At the end of 2020, Andrew Lincoln and the team at Charlotte’s Web contacted me for help launching a new Gen Z cannabis brand, Feist.

For the campaign launch, I modeled the jar, capsule, and spray products from scratch.  I rigged the models for texture swaps and opening/closing.

The client had roughly 15 lifestyle shots where the product needed replacement.  Any objects shot in camera would be replaced by the products I created and rendered in CG.  Lighting and cameras had to match the existing shot.  The deliverable renders were provided within the shot, but all final retouching was handled by another team.