While working at CP+B we produced alot of print, OOH, and ad work for the European Chocolatier Milka. We transformed 2 above-ground trams in Italy into giant candy bars. We took design cues from the original trains and exaggerated them, as if the train itself was being distorted. This was an intense 3D project, requiring alot of accuracy on the original train specs, so that distorted elements (rips, folds, etc.) would line up to the real-life curves of the train
These are the proof-of-concept renders showing the entire side panels of both the Roma and Milano train:
Here’s a few shots of the original trains without any printed vinyl wraps:
Some closeups of the finals renders:
Lastly, the finished product: